Mercedes-Benz – The best or nothing.
The name Mercedes-Benz stands for a successful past and a trailblazing future of mobility. It's for very good reason that the world's most valuable premium car brand comes from the inventors of the automobile. The three-pointed star, the Mercedes-Benz trademark, is a symbol of quality, safety and refined motoring on highways and byways. For over 100 years Mercedes-Benz has been convincing people with up-to-date design and forward-looking innovations.
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Mercedes-Benz plays a pioneering role particularly in the field of safety technology. Many innovative visions which were first made reality in a car from Mercedes-Benz deeply influence the entire development of the automobile to this day. They include the anti-lock braking system (ABS, 1978), the airbag (1980) and the Electronic Stability Program (ESP®, 1995). Today, Brake Assist Plus with PRE-SAFE Brakes, the drowsiness detector ATTENTION ASSIST, the Blind Spot Assist, the Lane Keeping Assist and many other assistance systems make the car models from Mercedes-Benz the safest automobiles in the world.
Mercedes-Benz develops new models with great love for detail. And brings excitement and responsibility together over and over again. BlueEFFICIENCY stands for Mercedes-Benz's comprehensive understanding of ecology: the new S 400 HYBRID features the world's first production hybrid drive system with lithium-ion battery and is currently the most economical gasoline-powered luxury sedan. The currently cleanest diesel technology in the world finds use in the E 350 BlueTEC. The new B Class F CELL makes do entirely without mineral fuels; it will be available in a small series for the first time beginning in 2010. In addition, Mercedes-Benz makes a broad range of BlueEFFICIENCY models available right now.
Basis of the market success of Mercedes-Benz is an exciting model range. Elegant sedans, comfortable station wagons, sporty cabriolets or powerful off-roaders round off the Mercedes-Benz product portfolio. From A- to S Class, from the volume models like the new E-Class introduced in 2009 to the new Mercedes-Benz SLS AMG, the Mercedes-Benz models are leaders in their respective market segments.