Art Beijing, China’s leading contemporary art fair, takes a broad view of the Asian art market and builds on solid scholarly work and market understanding. Over the past few years, Art Beijing has fully developed and created firm and successful exhibition programs, including the Contemporary Art Fair since 2006 and – from 2009 and annually onwards – the Fine Art Expo.

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Contemporary art fair Art Beijing 2009

 

With support from national and international art organizations, over 60 commercial art galleries and various art media, the Art Beijing Fine Art Expo has become a stellar platform for the Asian art industry.

As the strategic partner, the Mercedes-Benz involvement hereby is a clear testament to the extensive support of the company for arts and culture.

The partnership also functioned on a product level, with Art Beijing providing a platform for development of relationships with leading artists and galleries in China, acquiring leads and potential customers through all related activities during the Expo. With the China market launch of the Mercedes-Benz G 500 occurring the thousands of visitors were given a unique opportunity to experience this "classical piece of art" through numerous highlighted product displays, multimedia product information and VIP shuttle services.