The commitment of Daimler AG in art and culture
Yo-Yo Ma Cello Recital Asia Tour 2009: Shanghai Concert
A winner of more than 15 Grammy Awards and one of the best-selling recording artists in the classical field, Yo-Yo Ma is among the finest cellists of his generation, and a musician of unusually broad appeal with an impressive catalogue of 75 albums.
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Press Conference: Yo-Yo Ma Cello Recital Asia Tour 2009 |
As the title sponsor of the Shanghai leg of the Asian tour, Mercedes-Benz China is aligned with other Asian markets to support the artist and contribute to the enrichment of arts and culture.
Communications focused on the Mercedes-Benz core brand values through supporting top classical arts, demonstrating the commitment to the Chinese art industry. On the other hand, Yo-Yo Ma himself represents the Mercedes-Benz core values by his devotion and perfectionism shown in his artistic legacy. One example of this perfect match is the Mercedes-Benz advertising spot for the S-Class in 2008, featuring both an appearance and music by Yo Yo Ma. | ||||||||||
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