Four strategic growth areas

We aim to achieve our goals through four strategic growth areas, running as central themes through all divisions. We will

Strengthening the core business. A strong core business is the key foundation for profitability and growth. In order to strengthen our core business, we are renewing and expanding our model range, effectively developing our brands, and taking measures to increase efficiency and competitiveness in all our businesses.

Growing in new markets. Growth in global automotive demand will mainly take place in the markets outside Europe, North America and Japan in the coming years. Although we continue to strengthen our position in these traditional markets, we also aim to expand in other regions, especially in Brazil, Russia, India and China, the so-called BRIC countries. We will achieve this through further enhancing our local presence and, where useful, cooperation with local partners.

Leading with green technologies. As a pioneer of automotive engineering, our goal is to make the future of mobility safe and sustainable. Varying mobility requirements call for different drive solutions. Our portfolio of solutions ranges from the optimization of internal-combustion engines to hybrid drive and to locally emission-free driving.

Shape mobility concepts and services. More than half of the world’s population already lives in cities, and this proportion is rising. And customers are increasingly demanding individual, needs-oriented and convenient mobility solutions that are easy to use and accessible online at any time. As a manufacturer, we are responding to this demand in both the private and the public sector with mobility concepts such as car2go, CharterWay and Bus Rapid Transit (BRT).