Sustainable management

In 2010, we incorporated sustainability into our strategic target system, thereby formally confirming its great importance for our business operations.

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A structured and integrated understanding of sustainability. Sustainability’s formal importance within our Daimler target system corresponds with our aim of continuously enhancing and more clearly specifying our Group-wide sustainability strategy.

The Daimler target system brings together six strategic dimensions which we consider to be of key importance for achieving our overarching goal: to post profitable growth and sustainably increase our company’s value. These efforts are based on four values, which we want to put into practice at Daimler: Passion, Respect, Integrity, and Discipline.