Daimler engagiert sich
Our social involvement has many facets. Here’s a small selection of our current projects:
DFB Integration Award. Out on the sports field, the language you speak and the culture you’re part of are not important. This powerful bond is being used by many schools and associations to initiate and support socially beneficial
projects. The German Soccer Association (DFB) and Mercedes-Benz would like to support this involvement,which is why they have been presenting an annual Integration Award since 2007.
projects. The German Soccer Association (DFB) and Mercedes-Benz would like to support this involvement,which is why they have been presenting an annual Integration Award since 2007.
In line with the slogan “Soccer: Many Cultures — One Passion,” this award honors associations, schools, and other institutions that have successfully implemented soccer initiatives for children and adolescents, especially girls. Offering material and financial support with a total value of €150,000, the Integration Award is one of the largest financial awards in Germany in the area of social commitment. | ||||||||
In February 2010 the soccer team BV Altenessen 06, a club from a neighborhood in Essen, Germany, was awarded a prize in the “Clubs” category. In cooperation with five primary schools, three high schools, and a mosque, the club promotes girls’ soccer in particular. It has succeeded in doubling its membership within three years. The winner in the Schools category was the Fridtjof Nansen primary school in Hanover. In cooperation with the Borussia Hannover soccer club, the school, which is located in a socially disadvantaged neighborhood, offers several soccer working groups for girls. Girls from Muslim families in particular are encouraged to go in for advanced training as assistant sports trainers in schools, referees or training directors. It’s a successful model project of the DFB.
Genius — Daimler’s Young Knowledge Community. There is already a shortage of engineers in Germany today. In 2010 we established “Genius — Daimler’s Young Knowledge Community” in order to get more children and young people enthusiastic about technology and the natural sciences. This online platform gives schoolchildren insights into the technologies of tomorrow and presents profiles of various professions in the automotive industry. Teachers can also go to the Genius platform to find out about stateof- the-art mobility concepts, advanced training courses, and instructional materials. The thematic focus of Genius is on future mobility. That’s why the platform presents the broad spectrum of resource-saving drive technologies on which we base our claim to leadership in the field of green technology.
Young Arab Leaders at Daimler. Dialogue and knowledge sharing are the objectives of Daimler’s cooperation with the Young Arab Leaders (YAL) organization. This program has been bringing together Arab students and European managers and skilled employees since 2007. A total of 73 talented young individuals from Arabic-speaking countries have received the opportunity to do an internship at a Daimler business location in Germany. The focus here is on sharing knowledge in the areas of entrepreneurship, management training, and education. The program participants benefit greatly from the work they do in a different cultural environment and from the networks they establish there. In the process they are also supported in their efforts to further develop their respective economies.
Laureus Sport for Good Foundation. “Sport has the power to change the world” (Nelson Mandela, 2000). This is why Daimler joined up with Richemont to establish the Laureus Sport for Good Foundation. The foundation aims to use the resources of sports to promote social change. It currently supports more than 80 socially oriented sports projects all over the world that benefit disadvantaged children and adolescents. Members of the Laureus World Sports Academy — 46 of the most successful athletes of all time — and other prominent public figures donate their time to act as ambassadors of the various projects. The foundation has already distributed donations totaling more than €40 million since it was established in 2000. |
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