BharatBenz – new truck brand in the growth market of India

BharatBenz is the new Daimler truck brand in the growth market of India. BharatBenz stands for quality made by Daimler, symbolically expressed by "Benz", and a product portfolio custom-tailored for the Indian market, illustrated by the "Bharat" part of the brand name, as "Bharat" means India in a number of languages.

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The BharatBenz truck product portfolio will serve the "Modern Domestic Segment", with production due to start at Oragadam near Chennai, India in 2012. The Modern Domestic Segment comprises light- and heavy-duty trucks featuring progressive technology in the medium price range, yet with no compromises in terms of the hallmark premium-brand quality and safety associated with Daimler vehicles. The segment includes vehicles in the weight categories from 6 to 49 tonnes GVW and provides solutions for various fields of application. In order to meet the specific requirements of the Indian customers, the BharatBenz product range will be able to call upon the entire pool of technical know-how available at Daimler Trucks. The light-duty trucks for the Indian market will be based on the tried-and-trusted Fuso Canter platforms, while a Mercedes-Benz truck platform will be used in the heavy-duty segment. BharatBenz is thus setting new truck standards in India – in terms of performance, quality, reliability and efficiency.

Covering an area of some 160 hectares, the Daimler site in southern India includes the production plant as well as a state-of-the-art in-house test track on which Daimler Trucks has already tested numerous vehicles, clocking up in excess of one million test kilometres. The new BharatBenz trucks will likewise undergo numerous tests and trials to meet the quality and performance requirements of the company and its Indian customers.