In Detail

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Diversity is Our Competitive Edge.

Effective diversity management is one of Daimler’s most important future tasks. It is our people who give Daimler the power to drive innovation and shape the future of our company. Our different experiences, skills and perspectives reflect the diversity of our customers, suppliers, investors and our overall environment.

Opposites Attract.

At Daimler we value a broad understanding of diversity. Since the inception our diversity management drive no less than 42 dimensions are part of our definition.

Dimensions of Diversity

Effective and Target-oriented Diversity Management is Our Responsibility.

To us, diversity management means analyzing facts and figures, committing to strategies and defining customized measures. On the basis of our analysis, one focal point of our daily diversity management work is improving gender diversity at Daimler. Since 2005 we have focuses on improving the mix of women and men in leadership. Since 2008, two additional diversity dimensions also moved in to focus: generations und internationality.

Sustainability is More Than „Icing on the Cake“.

We believe in a broad approach to establish diversity management sustainably within our companys’ processes and culture. Therefore, our program impacts four pillars of HR work: leadership and change, HR development, labor policies, as well as work and family life. Additionally, Daimler has set measurable goals. In gender diversity we measure the continuous increase of female executives by way of aspirational guidelines and target agreements: So far we have been able to achieve an increase of approximately one percent per year – always keeping outstanding performance at the core of recruiting and advancement decisions. Until 2020, we want to have 20 percent of leadership positions, thus approaching a more promising mix of diverse leadership.

Diversity Management Matters to Everyone at Daimler.

And can be learned. Therefore, we facilitate the cultural change with a sophisticated learning and development program. In addition, we provide consulting to executives and HR with regard to implementing diversity management in daily business. Best practice sharing and active networking are important to us in this regard. We are eager to continually improve our diverse culture in a joint effort by learning from one another. This is how we aspire to continually optimize our own programs and consequently shape our company‘s future.