Stuttgart/Germany, February 3, 2012

Sales figures

Record Sales From the Start: Mercedes-Benz Posts New All-Time High in January

Mercedes-Benz has started 2012 with record sales for the month of January. The brand sold a total of 86,921 units worldwide, thus exceeding the previous year’s record by another 5.1%. Sales in the Mercedes-Benz Cars division also reached a new high in January by handing over 94,526 passenger cars of the Mercedes-Benz, smart and Maybach brands to customers (+5.8%).

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “We continued the positive development from the record year 2011 in January and started successfully into the new year. We intend to maintain this pace over the coming months and are expecting substantial sales growth in the first quarter. The new B-Class in particular is getting an excellent response from customers. The imminent production start-up in Kecskemét means that we will have even more vehicles at our disposal, which will allow us to even better accommodate the high demand.”

In addition to the B-Class, in 2012, the company is expecting further tailwind among others from the sustained high demand in the C-Class segment, continued growth in SUV sales and the launch of the new A-Class and the CLS Shooting Brake.

Dr. Schmidt continued, “This year, we want to exceed our record sales from 2011 and once again plan to achieve the best year in the company’s history.”

In the USA Mercedes-Benz achieved a very strong start into the year with record sales in January. With 20,306 units sold, sales increased by 23.8%. Thus, Mercedes-Benz was the most successful premium brand in January in the U.S. The brand also enjoyed a very positive performance in Canada, where it was the market leader in the premium segment in January. After record sales in the full year 2011, deliveries in January reached a new monthly high with1,773 units (+26.5%). Mercedes-Benz repeated this success in Mexico (+22.4%) and the entire NAFTA region, where the brand increased its sales by 24.0% in January to 22,660 units.

Mercedes-Benz also started with an excellent performance into the new year in its home market. With brand sales of 12,627 vehicles, corresponding a growth of 14.0%, Mercedes-Benz underlined its position as the strongest premium brand in Germany as it did in 2011 as a whole. This development was driven in particular by the high demand for the new B-Class, which led its segment in the new vehicle registration statistics of Germany’s Federal Motor Transport Authority (KBA) in January. At 21,578 units, Mercedes-Benz’ sales in Western Europe (excluding Germany) were over previous year’s level (+1.4%).

Due to the excellent sales performance in December 2011 as well as the capacity expansion at BBAC and the associated production downtime, in China some models were just partially available in January. Overall sales (incl. Hong Kong) totaled 14,463 units (-7.0%). As in full-year 2011, Mercedes-Benz generated record sales in the growth markets Russia (+41.7%) and India (+17.0%).

The S-Class sedan was the best-selling vehicle in its segment in 2011. In January, the flagship of the Mercedes-Benz brand developed excellently, too. A total of 5,302 units (+0.4%) were delivered to customers. Also a very positive start to the year saw the C-Class sedan. With 18,235 units sold, deliveries were up 4.3% compared to the first month of the previous year. On the road to success is also the C-Class estate, whose sales in January rose by 10.8%.

The new B-Class also enjoyed a strong January with sales rising by 7.8%. The company expects to see a further sales boost over the coming months with the first of a total of five new compact models. From the second quarter, the B-Class will be fully available in other markets as a result of the additional production in Kecskemét.

Among the SUVs, the new M-Class (+15.2%), the G-Class (+17.1%), and the GL-Class (+9.6%) enjoyed especially positive development. There was even more reason for the new M-Class to celebrate at the start of the year: It was chosen best in its category within the “Best Cars of 2012” awards voted by readers of the German car magazine “auto, motor und sport”. The Mercedes-Benz G-Class took second place.

The smart fortwo started the year with a brilliant increase in its January sales by 13.7% to a total of 7,605 vehicles. Once again, the two-seater was particularly successful in China (incl. Hong Kong), where 1,464 vehicles were handed over to customers. Sales in the U.S. also developed very positively, rising by 38.5% compared to the same period of the previous year. The smart fortwo also enjoyed increased demand in the UK (+52.8%), Spain (+47.4%), and Mexico (+9.0%). In 2012, the smart will get further positive momentum from two highlights: the smart ebike and the third generation of the smart fortwo electric drive.

	January 2012	January 2011	Change in %
Mercedes-Benz	86,921	82,678	+5.1
smart	7,605	6,691	+13.7
Mercedes-Benz Cars	94,526	89,369	+5.8
Mercedes-Benz sales by market
Western Europe	34,205	32,357	+5.7
thereof Germany	12,627	11,078	+14.0
NAFTA	22,660	18,271	+24.0
thereof the U.S.	20,306	16,400	+23.8
Asia/Pacific	23,514	24,761	-5.0
thereof Japan	2,109	1,552	+35.9
thereof China	14,463	15,556	-7.0

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our funding possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preference towards smaller, lower margin vehicles; or a possible lack of acceptance of our products or services which limits our ability to achieve prices as well as to adequately utilize our production capacities; price increases in fuel or raw materials; disruption of production due to shortages of materials, labor strikes, or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook of companies in which we hold a significant equity interest, most notably EADS; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending governmental investigations and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk Report” in Daimler’s most recent Annual Report. If any of these risks and uncertainties materialize, or if the assumptions underlying any of our forward-looking statements prove incorrect, then our actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements. Any forward-looking statement speaks only as of the date on which it is made.

 

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. 125 years later, in anniversary year 2011, Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management. As an automotive pioneer, Daimler continues to shape the future of mobility. The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer investing in all three technologies of hybrid drive, electric motors and fuel cells, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. In addition to Mercedes-Benz, the world’s most valuable automotive brand, Daimler’s brand portfolio includes smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In the year 2010, the Daimler Group sold 1.9 million vehicles and employed a workforce of more than 260,000 people; revenue totaled €97.8 billion and EBIT amounted to €7.3 billion.