Montvale, N.J., February 1, 2012
Mercedes-Benz Reports Highest January on Record with Sales of 21,726
Mercedes-Benz USA (MBUSA) started the year off strong with a 25.8% increase for January 2012 (21,726 vs. 17,273) making this the highest January in the company’s history.
Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month with the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – as the volume leader posting sales of 6,525, up 56.4%. The 9th generation E-Class followed with sales of 4,097 and the versatile M-Class rounded out the top three with sales of 4,002, up 61.1%. Total diesel units sold in 2012 numbered 1,327, a 62.0% increase over the same period last year (819).
Momentum continued through to the high-end where the visionary CLS four-door coupe posted a 290.6 % increase over last January and 92 of the SLS AMG supercar were retailed for the month.
Separately, sales of Sprinter Vans also increased in January with sales of 924 – up 5.6% over last year.
Sales of the smart fortwo totaled 496 vehicles in January, up 38% for the month (compared to the 358 vehicles sold in January 2011); making this the strongest volume month for smart since MBUSA assumed responsibility in July 2011.
Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,945 vehicles in January, a 7.8 % increase over 2011 (6,443).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com
For the complete IR Release including tables please download the provided PDF file.